What will you learn?
Introduction to SEO
- What is SEO?
- Why is SEO important?
- What is the difference between On-Page SEO & Off-Page SEO?
- What is Keyword research?
- Importance of Keyword research
Executing Keyword Research
- Why is choosing and analyzing keywords essential?
- Finding and analyzing Keywords
- Selecting Keywords for full optimization
A-Z of On-Page SEO
- URL Optimization
- What is a Title Tag & tips to write one?
- What is a Meta Description & tips for writing one?
- What is a Heading Tag & tips for writing one?
- Image SEO 101
- What is SEO-optimized content?
Essential SEO tools
- Google Search Console (GSC) & its features
- Setting up GSC
- Google Analytics & its features
- Setting up Google Analytics
- Creating organic traffic report on Google Analytics
Tracking SEO
- Creating and updating weekly ranking report
- Off-page SEO
- The art of link building
- Off-page SEO tactics