18. Google Adwords - Digiplus Academy

This forum has 15 topics, and was last updated 2 years, 6 months ago by Admin.

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- Q1. Explain how Google AdWords work?
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- Q2. What is Quality Score?
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- Q3. Why do you think PPC is important in digital marketing?
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- Q4. Should PPC be used by big brands only?
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- Q5. What is Ad rank?
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- Q6. How does ad auction work on Google AdWords?
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- Q7. What are the various Google AdWords extensions?
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- Q8. What is the character limit for an AdWords ad?
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- Q9. Which settings cannot be changed after creating an AdWords account?
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- Q10. What should be the ideal quality score for AdWords?
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- Q11. What is CTR and how to calculate it?
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- Q12. What is the difference between clicks and impressions?
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- Q13. What are the different types of automatic bidding strategies?
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- Q14. What is the use of Conversion Optimizer?
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- Q15. What are the targeting options in Search network ads?
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