Mastering Google Analytics

Self-paced Video Lectures + Live Online Sessions

Digital Marketing Certification Course transforms you into a digital market specialist in domains like SEO, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, & email marketing. Get 12-month access to Digital Marketing Program & become industry-ready with the latest tools, work on real-world projects, and attend Expert Sessions from the Facebook team.

Mastering Google Analytics 1:

Learning Objective:

In this module, you’ll learn the fundamentals of Google Analytics, including how to set up objectives and measure website performance, as well as the value of various dimensions and metrics and how they might affect your website.

   TOPICS:

  • Introduction to Google Analytics
  • Using Google Analytics to understand visitor behaviour
  • Introduction to Landing Pages
  • Using Unbounce to create an effective landing page
  • Conversions and Goals
  • Ecommerce Analytics
  • Multichannel Funnels
  • Tracking website performance using Google Analytics
  • Tracking form submissions and clicks using events
  • Optimizing the overall campaign performance

    HANDS-ON:

  • Google Analytics

                                                                                                 Get detailed course syllabus in your inbox

Mastering Google Analytics 2:

Learning Objective:

This Digital Marketing training module will teach you how to use funnels and analytics to increase your revenue.

   TOPICS:

  • Introduction to Enhanced Ecommerce in Google Analytics
  • Learning from your competitors
  • Using tools for competitive analysis

    HANDS-ON:

  • Google Analytics

                                                                                              Get detailed course syllabus in your inbox.

Industry Recognized Certification from Digiplus Academy

By the end of this extensive Mastering Google Analytics Course, you will know the technical aspects. Digiplus Academy certificate serves as a testament to the knowledge and skills you have gained.

Learning Methodology

Start with Video Lectures:

Watch videos for Dashboard Technical Simulations. Lectures are self-paced to allow ease of learning. Theory & practical concepts are simplified with animation

Attend Live Online Sessions:

Allows you to revise concepts covered in video lectures. Trainer demonstrates live dashboard simulations as required. Trainer assists with personalized solutions for practical problems