About The Masterclass

In this Facebook Ads & Instagram Ads, course to take complete beginners with zero experience and progress into the most advanced strategies and growth hacks that I am using today. We’re going to cover all the important aspects without wasting your time. You’ll learn about

Become a Facebook Ads & Instagram Ads expert with our Facebook Ads & Instagram Ads Course.

Who Can Grab The Opportunity

Students

Graduates

Entry level Professional

Management Graduates

Marketing and Sales
Professional

Entrepreneur and Business Owner

Courses Include

Basic to Advance Facebook Ads & Instagram Ads
Mentoring Session by Industry Experts.
Free Tools & Software
Duration of the Course 3 Hours

1 month Internship (Optional )
Soft Skill & Personality Development Training
Course & Internship Certificate

CAREER OPTION

01.

Social Media Marketing Manager

Social Media Marketing Manager may come with working for one company or more. Promoting and managing the company’s online presence via Social Media websites is the main task.

02.

Social Media Marketing Executive

Strategy planning for the company’s visibility on a wide number of Social Media platforms.

03.

Social Media Marketing Analyst

Social Media Marketing Analyst is majorly responsible for heading the qualitative and quantitative measurement of the company’s clients’ performance in Social Media.

04.

Social Media Marketing Specialist

Creating, managing and optimizing Social Media campaigns like Facebook and Instagram.

05.

Social Media Marketing Coordinator

In this job, the person has to oversee and manage the marketing and Social Media needs on a regular basis.

06.

Paid Marketing Specialist

It is an entry level position where one needs to develop and execute companies’ marketing strategies.

Structure Of The Course

Fundamentals

Introduction to Facebook & Instagram Ads
Assets on Facebook
Facebook Advertising Policies
Ad Manager vs Business Manager

Audience:

Pre-Click & Post Click Journey
Audience stages / Traffic temperature

Campaign Breakdown:

Facebook Campaign Structure
Campaign Objectives
Creating a Campaign – Walkthrough
Creating an Ad Set

Targeting

Demographic-Based Targeting
Interest-Based Targeting
Behavior-Based Targeting
Layered Targeting
Finding Hidden Interests for Free
Creating an Ad

Ad Creatives

Ad Creative Inspirations
Making Static Ad Creatives
Making Video Ad Creatives

Ad Copywriting

Ad Copywriting Tips
Ad Copy Hooks
Copy Formula – AIDA
Copy Formula – PAS
Copy Formula – BAB

Ad Tracking

Setting up Facebook Pixel
Fixing problems with Pixel
Domain Verification & Aggregated Events
Standard Events in FB Ads
Custom Events in FB Ads

Custom Conversions

Creating a Conversion Objective Campaign
Custom Audience

COURSES

Are you ready to build the Digital
Future ?

ACCELERATE YOUR CAREER

Top Skills You Will Learn

Structuring of marketing problem, Google keywords & SEO, social media marketing, paid SEM, optimizing ROI etc.

Job Opportunities

Ensures entrepreneurial success and prepares learners for a career in digital marketing by making them day 1 industry-ready

Who Is This Program For?

Aspiring entrepreneurs looking to build their business, fresh graduates, and working professionals too.

Our Pedagogy

Design & Coverage

Website & content creation, Google keywords & SEO, social media marketing, paid SEM, optimizing

Mastery Learning

Achieve mastery with our individualized and group-based learning pedagogy

Outcome Oriented

Gain the know-how of digital marketing and become career-ready with this hands-on course

Practitioner Designed

Solve practitioner designed, non-trivial challenges based on real-life case studies

Build All Round Skills

Acquire Business & Professional Skills. Become a Full Stack Digital Marketing Specialist

Experiential Learning

Work in a setup that mirrors real projects and learns by actually doing things.

Why join Digiplus Academy

LEARN BY DOING

Create projects you’re proud to share. Classes include prompts and resources.

LEARN WITH OTHERS

Share and collaborate with a growing community of over 8 million creators.

LEARN FOR THE FUTURE

Unlock styles and strategies today’s creators need to know.

Our Experts

7+ years of Experience into Digital Marketing. Specialized in SEO, SEM and worked with more than 50+ brands.

6+ years of Experience. Previous worked with Big MNC’s. Specialized in Campaign Management. Managed campaign budget of 1cr+

5+ years of Experience in Marketing. Have been Consultant to 10+ Startup’s, helped in formulating strategy and scaling.

Our Learners Work At

Top agencies and brands across the globe have recruited Digiplus Academy Alumni.

Digiplus Academy Student Reviews

Very Simple But Insightful Tutorial...Boost my confidence to be a freelancer.

Varun

Great overview of how to use Facebook ads to grow your business. Would recommend to anyone else trying to do the same!

Akanksha