02. Market Research

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- Q. What is market research?
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- Q. What are the types of market research?
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- Q. How is the research classified on the basis of type of data required?
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- Q. Which research would you prefer – Primary or Secondary?
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- Q. What are the sources of secondary research?
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- Q.Why do we do market research?
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- Q. What are the two most important factors that decide the scope of market research?
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