Q. What is market research?

About Us Forums 02. Market Research Q. What is market research?

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    A business needs to understand the needs and preferences of its customers and the trends in the market. This lets them prepare themselves to meet the requirements of the customers. And, it is the process of market research that helps them get this information.

    Market research is the process of gathering important information, drawing inferences and summarizing it in the form of easy to understand reports to reach a conclusion.

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