Learning as much as possible about a company’s services, products, customers and competition will give you an edge in understanding and addressing the employer’s needs, says Carole Martin, job interview coach and author of Boost Your Interview IQ.
Go beyond reading what’s on the company’s website, recommends Lili Foggle, a job interview specialist based in Connecticut. Read news coverage of the company, check out the company’s social media feeds, and brush up on the key players—i.e., the company’s executive team.
“Look for the information that you can weave into the conversation,” says Foggle. (“I was excited to see your CEO talk about your company’s commitment to innovation on CNBC.”)