Ans. This is the base job for any SEO Specialist and thus this question is bound to come. Your understanding of keyword analysis has to be very strong and here are a few tips to keep in mind while answering:
Mention the tool you would use to find the best keywords and their respective search volumes.
Keywords must be chosen based on the relevancy and competition they offer. For e.g. for a client in South Mumbai who is running a club, a keyword like “Clubs in Mumbai” is relevant and may have an enormous search volume as well. But a keyword like “Clubs in South Mumbai” will be relevant and also might be low in competition as well.