Q. How would you conduct Keyword analysis?

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    Ans. This is the base job for any SEO Specialist and thus this question is bound to come. Your understanding of keyword analysis has to be very strong and here are a few tips to keep in mind while answering:

    • Mention the tool you would use to find the best keywords and their respective search volumes.
    • Keywords must be chosen based on the relevancy and competition they offer. For e.g. for a client in South Mumbai who is running a club, a keyword like “Clubs in Mumbai” is relevant and may have an enormous search volume as well. But a keyword like “Clubs in South Mumbai” will be relevant and also might be low in competition as well.
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