Q. What are the social media performance metrics to track ROI?

About Us Forums 10. Social Media Marketing Hack Q. What are the social media performance metrics to track ROI?

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    Lead generation, engagement, brand reach, and conversations are essential measures for social media marketing. SMMs must be comfortable in talking about these Google Analytics terms. Here you cannot only measure the success by engagement, instead, conversion must be improved to increase ROI of the social media campaign.

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