The following are some of the steps one should follow to succeed in a good marketing strategy:
- Provide value
- Use a consistent and frequent publishing schedule
- Involve your fans
- Focus on the relevant, not the cheapest rates
- Find your targeted audiences by using graph search and lookalike audience
- Focus on the metrics that matter
- Don’t click the boost post button
- Use power editor
- Use conversion tracking
- Target your email list
- Sell to your fans
- Optimize your image
- Create multiple campaigns and ad variations
- Optimize ads using ad reports
