About Us › Forums › 20. Google Analytics › Q11. What is the exit rate?
Ans. An exit page is the last page a viewer viewed and left the website from that particular page. The exit rate indicates the number of times the user left the site from a particular page.
Exit rate is calculated as the total number of exits divided by page views and is represented as a percentage. Normally your thank-you pages and your blogs will have a higher exit rate.