About Us › Forums › 20. Google Analytics › Q14. Define cohort in Google Analytics.
Ans. A cohort by definition is a group of users who share at least one common characteristic. The cohort analysis in Google Analytics makes you understand cohort behavior based on time.
For example, if you sent out a newsletter today, all users with the same acquisition date will belong to the same cohort. The report will give you all the behavioral data of the users you acquired.