Ans. Google Analytics goals can be anything from making a purchase for an e-commerce site, submission of a form for a marketing site or even completing a game level for a gaming site. It really depends on the genre of the company.
There are 4 types of goals in Google Analytics –
- Destination goals – to measure screen views which are considered a conversion
- Duration goals – to measure average time spent on a page as a conversion
- Event goals – when you consider a click on a link, video, form submission, or a download as a conversion
- Pages or screen per session – when you count the number of page views per session as a conversion
