Q6. What are Google Analytics’ goals?

About Us Forums 20. Google Analytics Q6. What are Google Analytics’ goals?

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    Ans. Google Analytics goals can be anything from making a purchase for an e-commerce site, submission of a form for a marketing site or even completing a game level for a gaming site. It really depends on the genre of the company.

    There are 4 types of goals in Google Analytics –

    • Destination goals – to measure screen views which are considered a conversion
    • Duration goals – to measure average time spent on a page as a conversion
    • Event goals – when you consider a click on a link, video, form submission, or a download as a conversion
    • Pages or screen per session – when you count the number of page views per session as a conversion
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