The post frequency of an influencer depends on their category and primary platform. For example, the post frequency for Twitter is much higher when compared to YouTube. The average post frequency on Twitter is between 1 and 15 tweets a day. This is massive compared to the average 1 to 4 posts per month on YouTube. This is due to the time and effort that goes into a post on each given platform.
Categories also have an effect on post frequency because certain categories have an affinity to certain networks. For example, Business influencers have an affinity to Twitter, which would make their post frequency quite high. On the other hand, beauty influencers have more of an affinity to YouTube and Instagram, both of which require a lower post frequency in order to maintain an engaged audience.