There has been a lot of discussion about the differences between an influencer and a brand ambassador as we see them popping up more and more on our news feed.
So, let’s settle this once and for all.
The difference between a brand ambassador and an influence has to do with the type of work they do with brands, and how they are compensated. An influence is someone who treats their blog and their social networks as a business, protect their personal brand and have a loyal, engaged following. Influencers typically work with brands they have an affinity for and run short-term campaigns. In return, influencers receive some form of compensation.
On the other hand, brand ambassadors may, or may not have a large, engaged following and work with brands on a more long-term basis. In return, ambassadors are typically paid on a retainer basis for being loud and proud to represent a brand. Ideally, an influencer turns into a brand ambassador as they represent higher authenticity and credibility.