Answer :
Burst Media’s study found that the highest earned media value for every dollar spent was in CPG (Consumer Packaged Goods) Food, Retail/Apparel and Tourism/Travel. CPG Foods earned $11.33 for every dollar spent on Burst influencer marketing campaigns in 2014, Fashion earned $10.48, and Tourism/Travel earned $7.04. These are not necessarily the most popular categories, but because they are the best performing, marketers in these industries are more likely to invest in influencer marketing campaigns.
