There are a few things that make a great influencer stand out like a fruit loop in a bowl of cheerios. At gShift, we have found the best influencers are called ‘micro-influencers’. These are influencers who are often overlooked because of their ‘smaller’ audience size. However, micro-influencers often have an extremely engaged audience and sometimes the ability to focus on very specific, local areas.
Look for influencers that are engaging with their audiences, are authentic and have a personal brand, have credibility in their category and a loyal following. These are the metrics that will set a good influencer apart from a great one. Learn more about what social media influencers look like by checking out In Networks blog post: The Anatomy of a Social Media Influencer.