When looking for an influencer there are a few ‘red flags’ that should turn you away from working with an influence. First, look for fake followers. Shifts platform identifies fake followers to ensure the influencers you work with have a real and genuine audience. It is natural for a profile to gather spam followers, especially as they grow in size but make sure the ratio is low so your content is reaching a real audience.
Next, take a look at the last time the influencer posted and post frequency. They may have been the ‘bees knees’ back in the day, but if they haven’t posted since 2014, their followers have likely lost interest. A true influencer posts consistently to keep the interest of their audience.
Lastly, avoid working with influencers who haven’t established a personal brand. If there is no consistency in the type of content that they post, they lose credibility – no one can be influential in a wide variety of topics.