What are the stages of the sales funnel?

About Us Forums 26. Sales Funnel What are the stages of the sales funnel?

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    Sales funnel steps of a sales funnel can vary dramatically, it typically follows the same process: awareness, interest and evaluation, desire, action, and re-engagement.

    Stage 1:- Awareness

    The top stage is awareness, it aims for improving the clarity of your brand and starts collecting leads. While you want to be sure you’re targeting the right group of people, it’s also okay to cast a wide net at this stage.

    During the awareness stage, you want to bring attention to your brand but you don’t need to push any particular product or service. Instead, you should focus on sharing ideas, solutions, or advice.

    Stage 2:- Interest and Evaluation

    Once you have completed the awareness phase you’ve engaged a lead’s attention and they want to know more about a particular idea, concern, or question. However, they’re still not prepared to consider a purchase.

    Your main goal at this stage is to build a relationship with your new lead to determine what their end goals are. You can do this by creating a consistent brand voice and message that your target audience can relate to, and sharing it through various content channels.

    Stage 3:- Desire

    Now your lead is a full-blown prospect. Not only have you caught their attention and got them interested in your brand, but they’re also actually considering making a purchase.

    However, you’re not quite ready to close a deal.

    Your prospects still aren’t 100% sure if your solution is right for their needs. They’re going to be looking for how well your offer fits within their budget, their current business model, and what kind of outcomes they can expect.

    Stage 4:- Action

    This is the stage where all the action happens. After properly nurturing your lead, you’re ready to seal the deal and convert your prospect.

    But your goal at this stage isn’t just to get your almost-customer to buy. You should also set them up for success with your product or service. This means providing them with educational materials that’ll help introduce—and equally importantly, incorporate—the new solution to their daily lives.

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