It is very obvious that the prospective customers have lots of choices, you want them to pick your products/ services but you can’t force them. Rather than showing them your marketing skills.
Watch. how people engage with your site during a session. Where do they click? Does anything seem to confuse them? Are they focusing their attention where you want?
This is particularly important for those landing pages we talked about. If they’re not optimized for conversions, most people will just click away.