About The Masterclass

In this Online Google Ads Certification Course, learn the fundamentals and best practices to create effective ad campaigns via Search, Display, App and Youtube.

Become a Google Ad expert with our Google Ad Course.

Who Can Grab The Opportunity

Students

Graduates

Entry level Professional

Management Graduates

Marketing and Sales
Professional

Entrepreneur and Business Owner

Courses Include

Basic to Advance Google Ad Course
Mentoring Session by Industry Experts.
Free Tools & Software
Duration of the Course 3 Hours

1 month Internship (Optional )
Soft Skill & Personality Development Training
Course & Internship Certificate

CAREER OPTION

01.

Digital Marketer

Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns.

02.

Marketing Analyst

A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives.

03.

Marketing Manager

Marketing Managers oversee a team of marketing professionals who find ways to grow the business

04.

Web Optimization Specialist

Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement.

05.

Social Media Strategist

Social Media Strategists design social media blueprints to achieve a client’s or company’s marketing targets.

06.

Search Manager

A search manager brings expertise with search engines and a deep understanding of how they work to drive results.

Structure Of The Course

Google AdWords Fundamentals

Introduction to AdWords
Account Structure
Keywords and Match Types
Creating Text and Search Ads
Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
AdWords Reports
AdWords Tools
Optimizing Your Account

AdWords Search Advertising

Introduction to Search
Keywords and Match Types
Creating Search Ads
Ad Extensions
Account Structure
Campaign Settings
Advertising Metrics
Bid Methods and Bid Modifiers
Quality Score
AdWords Reports
AdWords Tools
Optimizing Your Account

AdWords Display Advertising

Introduction to Display
Account Structure
Campaign Settings
Introducing Display Targeting
Advanced Display Targeting
Display Text Ads
Rich Media Ads
YouTube and Video Ads
Bidding and Ad Rank
Display Report
Display Tools
Optimizing Your Account

AdWords Mobile Advertising

Introduction to Mobile Advertising
Using Mobile, Ali to to Drive Business
Google Offerings and Mobile Insights
Targeting and Bid Strategies
Google Networks and Ad Formats
Types of Mobile Ads
Measurement
Measurement Continued

AdWords Video Advertising

YouTube Advertising Basics
Video Campaning Overview
Video Ad Formats
Video Remarketing
Reservation Video Ads
Improving and Optimizing Campaigns
Tracking and Measurement Part 1
Tracking and Measurement Part 2

COURSES

Are you ready to build the Digital
Future ?

ACCELERATE YOUR CAREER

Top Skills You Will Learn

Structuring of marketing problem, Google keywords & SEO, social media marketing, paid SEM, optimizing ROI etc.

Job Opportunities

Ensures entrepreneurial success and prepares learners for a career in digital marketing by making them day 1 industry-ready

Who Is This Program For?

Aspiring entrepreneurs looking to build their business, fresh graduates, and working professionals too.

Our Pedagogy

Design & Coverage

Website & content creation, Google keywords & SEO, social media marketing, paid SEM, optimizing

Mastery Learning

Achieve mastery with our individualized and group-based learning pedagogy

Outcome Oriented

Gain the know-how of digital marketing and become career-ready with this hands-on course

Practitioner Designed

Solve practitioner designed, non-trivial challenges based on real-life case studies

Build All Round Skills

Acquire Business & Professional Skills. Become a Full Stack Digital Marketing Specialist

Experiential Learning

Work in a setup that mirrors real projects and learns by actually doing things.

Why join Digiplus Academy

LEARN BY DOING

Create projects you’re proud to share. Classes include prompts and resources.

LEARN WITH OTHERS

Share and collaborate with a growing community of over 8 million creators.

LEARN FOR THE FUTURE

Unlock styles and strategies today’s creators need to know.

Our Experts

7+ years of Experience into Digital Marketing. Specialized in SEO, SEM and worked with more than 50+ brands.

6+ years of Experience. Previous worked with Big MNC’s. Specialized in Campaign Management. Managed campaign budget of 1cr+

5+ years of Experience in Marketing. Have been Consultant to 10+ Startup’s, helped in formulating strategy and scaling.

Our Learners Work At

Top agencies and brands across the globe have recruited Digiplus Academy Alumni.

Digiplus Academy Student Reviews

Good course for a beginner. As a person who knows nothing about Google Ads, I become known how to use it. This course gives me enough introduction to make my first campaign

Adarsh

This Helped me to understand the platform really well. Ishita, the instructor was explaining things incredibly that few things were just stuck into my mind and I finally got the solution of it now!

Akanksha