About The Masterclass

In this Google Analytics course helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.

Become a Analyst with our Google Analytics Course.

Who Can Grab The Opportunity

Students

Graduates

Entry level Professional

Management Graduates

Marketing and Sales
Professional

Entrepreneur and Business Owner

Courses Include

Basic to Advance Google Analytics Course
Mentoring Session by Industry Experts.
Free Tools & Software
Duration of the Course 3 Hours

1 month Internship (Optional )
Soft Skill & Personality Development Training
Course & Internship Certificate

CAREER OPTION

01.

Digital Marketer

Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns.

02.

Web Optimization Specialist

Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement.

03.

Digital Analyst

Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns.

04.

Marketing Analyst

A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives.

05.

Digital Strategist

Digital Strategy is the work behind digitally rich projects like websites, social media, SEO content, digital marketing, and more.

06.

Social Media Strategist

Social Media Strategists design social media blueprints to achieve a client’s or company’s marketing targets. .

Structure Of The Course

Introduction to Google Analytics

Introduction to Analytics
Getting Familiar with Google Merchandise Store
Creating Google Analytics Account
Accessing Google Analytics Data

Navigating the Interface

Navigating the Interface
Understanding AABC Reporting Structure
Understanding Reporting Parameters
Creating Shortcuts to Customized Reports

Advanced Table filtering

Advanced Table Filtering
Applying Efficient Inline Analysis
Create Customized Reports with Selected Dimensions Metrics
Using Advanced Filters and Regular Expressions

Creating Segments

Creating Segments
Using System Defined Segments
Customizing Segments
Advanced Segment Scope and Sequencing

Multiple Goals and Goal Types

Multiple Goals and Goal Types
Defining Goals to Measure Success
Understanding Smart Goals
Applying Goals to Understand Economic Value

Campaign Tracking

Fundamental Concepts
Categorizing Various Types of Clicks
UTM Parameters
Categorizing Tracking Parameters
Tracking Parameters Examples
Tracking Parameters in Different Scenarios
Differentiating Marketing Activities
Identifying Common Mistakes

Tracking People

Tracking People
Introduction to User ID and User Metrics
Impact of User ID Feature on Reporting
Improve and Leverage User ID Feature

Maintaining Your Website

Analyzing Marketing Effectiveness
Understanding Your Audience
Common Requests Related to Traffic Sources
Exploring Campaign Effectiveness

COURSES

Are you ready to build the Digital
Future ?

ACCELERATE YOUR CAREER

Top Skills You Will Learn

Structuring of marketing problem, Google keywords & SEO, social media marketing, paid SEM, optimizing ROI etc.

Job Opportunities

Ensures entrepreneurial success and prepares learners for a career in digital marketing by making them day 1 industry-ready

Who Is This Program For?

Aspiring entrepreneurs looking to build their business, fresh graduates, and working professionals too.

Our Pedagogy

Design & Coverage

Website & content creation, Google keywords & SEO, social media marketing, paid SEM, optimizing

Mastery Learning

Achieve mastery with our individualized and group-based learning pedagogy

Outcome Oriented

Gain the know-how of digital marketing and become career-ready with this hands-on course

Practitioner Designed

Solve practitioner designed, non-trivial challenges based on real-life case studies

Build All Round Skills

Acquire Business & Professional Skills. Become a Full Stack Digital Marketing Specialist

Experiential Learning

Work in a setup that mirrors real projects and learns by actually doing things.

Why join Digiplus Academy

LEARN BY DOING

Create projects you’re proud to share. Classes include prompts and resources.

LEARN WITH OTHERS

Share and collaborate with a growing community of over 8 million creators.

LEARN FOR THE FUTURE

Unlock styles and strategies today’s creators need to know.

Our Experts

7+ years of Experience into Digital Marketing. Specialized in SEO, SEM and worked with more than 50+ brands.

6+ years of Experience. Previous worked with Big MNC’s. Specialized in Campaign Management. Managed campaign budget of 1cr+

5+ years of Experience in Marketing. Have been Consultant to 10+ Startup’s, helped in formulating strategy and scaling.

Our Learners Work At

Top agencies and brands across the globe have recruited Digiplus Academy Alumni.

Digiplus Academy Student Reviews

Thank you for an amazing wordpress course. Thank you for all your time and effort in putting these courses together. Taking your course has given me the knowledge and confidence to go forward and built beautiful dynamic sites that I've only previously dreamed of.

Adarsh

Designer

This is a very good course. Short, simple buy extremely helpful. I thank the instructor and Digiplus Academy for this wonderful course. I recommend this course to my friends and colleagues immediately.

Akanksha

Support