About The Masterclass

This Social Media Marketing course will help you shape the conversation around your business, build loyalty, and attract new customers and partners; it’s the only social media training you’ll ever need.

Become a Social Media Marketing expert with our Social Media Marketing Course.

Who Can Grab The Opportunity

Students

Graduates

Entry level Professional

Management Graduates

Marketing and Sales
Professional

Entrepreneur and Business Owner

Courses Include

Basic to Advance Social Media Marketing Course
Mentoring Session by Industry Experts.
Free Tools & Software
Duration of the Course 3 Hours

1 month Internship (Optional )
Soft Skill & Personality Development Training
Course & Internship Certificate

CAREER OPTION

01.

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience

02.

Creative design

Creative Designs involves more than just creating photos and graphics. As a designer or art director, you’ll contribute to the development of the brand’s visual language, tone and creative elements.

03.

Social media consulting

Social media consulting is the process of reaching out to and engaging with the customers using social networking channels, on behalf of a brand

04.

Brand strategy

A brand marketing strategy helps businesses determine their core values and what they want to achieve with the business.

05.

Marketing generalist

marketing generalist works on many things such as email marketing, writing, and the work of a marketing technologist

06.

Social Media Strategist

Social Media experts responsible for planning, developing and implementing company’s overall social media strategy in order to support and improve online presence

Structure Of The Course

Social Media foundation

Introduction to Social Media
Social Media Strategy and planning
Social Media Channel Management
Social Media Mannagement tools
Social Media Measurement and Reporting
Social Advertising

Advanced Social Media Marketing

Introduction to Social Media
Building a Sustainable Social Media Strategy
Converged Social Media
Content Marketing in a Social Media World
Visual Social Media
Understanding and Sparking Social Sharing
Storytelling and Essential Part of your Social Narrative
Influencer Marketing and Online Reputation Management
Social Media Selling
Social media Measurement

Youtube & Video Marketing

Establishing a Video Marketing Strategy
Gaining Exposure and Measuring Impact
Youtube Advertising
Levaraging Music video
Promoting and Measuring Mobile Video
Youtube: How-Tos:
Instagram: How-Tos
Video Ads on Different Social Media Channels
Impact of GDPR on YouTube Advertising
Video Advertising for B2B Marketeers
The Future of Video Marketing

Facebook Marketing and Advertising

Understanding Facebook
Understanding the Facebook Algorithm
Groups, Pages Messenger, and Facebook Live
Managing Facebook
Facebook Marketing Tools
Understanding Facebook Ads
Creating Your Facebook Ad
Facebook Targeting
Facebook Tracking and Reporting
Facebook Commerce
Facebook Best Practices
Facebook Privacy and Security
Facebook Blueprint Examinations

Social Media Tools

Twitter Marketing
Pintrest Marketing
LinkedIn Marketing
Instagram Marketing
Snapchat Marketing

Advanced Content Marketing

Introduction to Content Marketing
Developing a Vision of Content Marketing Success
Developing a Business Case for Content Marketing
Creating a Successful Content Marketing Strategy
Creating a Remarkable Editorial Mission Statement
Targeting Customer Intent Instead of Demographics
Targeting Key Influencers
Producing Help, Hub, and Hero Content Consistently
Producing Engaging Content More Frequently
Using Effective B2C and B2B Content Marketing Tactics
Building Successful B2C and B2B Social Media Platforms
Helping Customers find the Information They Seek
Helping Key Influencers Impact the Buyer’s Decision-Making
Measuring Content Effectiveness
Measuring Return on Marketing Investment
Improving by Experimenting With New Initiatives
Improving Effectiveness by Becoming More Sophisticated
Content Marketing in the Foreseeable Future

Advanced Web Analytics

Introduction to Digital Analytics
Building Blocks
Fundamentals of Digital Analytics
Business Perspective
Methodology-Lean Six Sigma
Data Analysis Fundamentals
Analysis Perspective Providing Insights
Enabling Capabilities
Managing Analytics
Audience
Acquisition
Behavior
Conversions & Onboarding
Retention and Expansion
Advocacy
Privacy and Ethics

COURSES

Are you ready to build the Digital
Future ?

ACCELERATE YOUR CAREER

Top Skills You Will Learn

Structuring of marketing problem, Google keywords & SEO, social media marketing, paid SEM, optimizing ROI etc.

Job Opportunities

Ensures entrepreneurial success and prepares learners for a career in digital marketing by making them day 1 industry-ready

Who Is This Program For?

Aspiring entrepreneurs looking to build their business, fresh graduates, and working professionals too.

Our Pedagogy

Design & Coverage

Website & content creation, Google keywords & SEO, social media marketing, paid SEM, optimizing

Mastery Learning

Achieve mastery with our individualized and group-based learning pedagogy

Outcome Oriented

Gain the know-how of digital marketing and become career-ready with this hands-on course

Practitioner Designed

Solve practitioner designed, non-trivial challenges based on real-life case studies

Build All Round Skills

Acquire Business & Professional Skills. Become a Full Stack Digital Marketing Specialist

Experiential Learning

Work in a setup that mirrors real projects and learns by actually doing things.

Why join Digiplus Academy

LEARN BY DOING

Create projects you’re proud to share. Classes include prompts and resources.

LEARN WITH OTHERS

Share and collaborate with a growing community of over 8 million creators.

LEARN FOR THE FUTURE

Unlock styles and strategies today’s creators need to know.

Our Experts

7+ years of Experience into Digital Marketing. Specialized in SEO, SEM and worked with more than 50+ brands.

6+ years of Experience. Previous worked with Big MNC’s. Specialized in Campaign Management. Managed campaign budget of 1cr+

5+ years of Experience in Marketing. Have been Consultant to 10+ Startup’s, helped in formulating strategy and scaling.

Our Learners Work At

Top agencies and brands across the globe have recruited Digiplus Academy Alumni.

Digiplus Academy Student Reviews

So far this is the best social media course that I've ever taken for digital marketing. I went from knowing the small features to a lot of big features and opportunities available to use to get you going on your social media business journey. The teacher provides slides, lectures, tips, personal strategies and details of how to handle various social media platforms in order to get engagement, traffic, leads, and followers basically trying to build a healthy audience

Nikhil

This course is good to have a general knowledge about social media. Some videos must be updated but I've found very helpful the sections about the advertisings (FB, Ig, Pinterest...)

Akanksha